tents for camping on ebay image
Shamroozi
I need extra large cot, and Instant tent (you know the one that assembles in seconds)
Answer
cabela's, they have EVERYTHING, but it most likely wil not be cheap, also try looking around online, ebay maybe?
cabela's, they have EVERYTHING, but it most likely wil not be cheap, also try looking around online, ebay maybe?
How do I get people to view my online store?
acer9475
I have my own online business in which I sell camping products, supplies, equipment, etc. Unfortunately I have yet to have a sale. I really don't know how to market my site. I have the site entered in major search engines. Anyone have any ideas or suggestions to help me out? I'm pretty desperate here to get my store moving, please help me out if you can. By the way, the link to my website is www.bestcampingdeals.com if anyone is interested.
Answer
The key to success is obviously driving traffic -- but not just any traffic, traffic from people who are looking to buy what you are selling. There are several aspects to online marketing that you can explore:
-- Search Engine Optimization (SEO)
-- Search Engine Marketing (SEM)
-- Banner advertising
-- Email marketing
-- Viral marketing
-- Affiliate marketing
-- Cause-based marketing
-- Ebay
Here are some examples of how each of these might work for you.
** Search Engine Optimization:
This is the cheapest (i.e. free) way to drive traffic. It's all about making sure that your web site gets crawled and catalogued by the big search engines, namely Yahoo! and Google. Then, when someone searches for "camping supplies" or "tents" your site will appear at or near the top of the list in the "natural" search results (the results that appear in the left-hand column). A big part of your success with SEO is not only the information people can see, but also the information that they cannot see â information that is embedded in the âmeta-tagsâ (i.e. information about your site) which is part of the html used to build and display your pages.
** Search Engine Marketing
This is where Yahoo! and Google make their money. Itâs all about bidding for âkey wordsâ (i.e. search terms like âcamping suppliesâ and âtentsâ) so that when someone searches on those phrases, your site will appear at or near the top of the list of âsponsoredâ search results (the results that appear in the right-hand column). The way this works for both Yahoo! and Google is that you pay each time your ad is clicked. What you pay is determined by your bidding and the bidding behavior of competitors. If youâre just getting started, hereâs where to go and a couple smart strategies.
http://searchmarketing.yahoo.com/
http://www.google.com/intl/en/ads/
1) You might not want to buy the word âtentâ â thatâs very broad, lots of people might be bidding on it, and youâll get a lot of unqualified clicks (i.e. people not looking to buy anything, but instead researching this, that, or the other thing about tents). Instead, consider buying âColeman 6-man tentâ or whatever product is appropriate. The point is that if someone knows enough to search on âColeman 6-man tent,â then they are more likely to be intent on purchasingâ¦chances are they are looking for the best deal or want to compare with other similar products. These are good leads and because the term is more specific, itâs probably searched less and cheaper to buy when bidding.
2) Make sure youâve created an Excel model that shows you if you get x number of clicks per day, that will cost X dollars. Of those clicks, y people will buy and youâll earn Y dollars. After subtracting your cost of goods sold, youâll be left with X profit. If the return on investment (i.e. ROI) isnât positive, adjust your keyword bidding. Likewise, make sure you have the budget to invest. This is a high stakes, high returns channel.
** Banner Advertising
These are the graphical ads you see all over the Internet. Probably not a good place for you to spend money unless youâre trying to build your brand. These display ads are more expensive and may not drive the type of traffic to your site that youâre looking for now unless youâre able to narrowly target the sites on which you advertise and have the resources to create attractive looking ads.
** Email Marketing
Content on your site or a regular newsletter is a good way of building a subscriber base that you can contact later regarding special offers or sales. You can also purchase email lists and there are many vendors who can help you manage this type of program. Again, forecast your ROI to determine if purchasing a list is a good investmentâ¦. X people receive the email, Y people open it, Z people click to your site, and P people purchase.
** Viral Marketing
Looks like you have some experience with that here â you promoted your site and got people talking and thinking about it. Good job. Consider doing the same sort of thing on camping blogs, message boards, or with other influencers who might be able to help you spread the word. Your suppliers might be able to help you here â obviously they have an interest in seeing you sell more goods.
** Affiliate Marketing
You may investigate whether there are affiliate marketers who can help you. These are typically a network of sites that drive traffic to your site and get paid a bounty either for clicks to your site, or sales generated from traffic they drove for you.
** Cause-based Marketing
Is there a cause that you might align yourself with such as a local wetland restoration project or environmental conservation group? Chances are that you have some mutually aligned interests in the great outdoors. You might be able to tap into their membership base, and they might appreciate the benefit you can offer their members for discounts. Itâs a match made in heaven. (And, they could also help supply interesting and timely content for your newsletter. They have a special project, you have a sale on related goods to help them. Nice, huh?)
** Ebay
Books have been written about selling on eBay. This may be the only sales / advertising channel you need. You can get started for free, test and learn, and then explore becoming a âpower seller.â
The great thing about the Internet is that itâs constantly evolving, so there are probably many more avenues to explore and variations on the things outlined here. This probably raises more questions for you, too, but hopefully it will help you get started thinking creatively about the exciting options you have to build your business. Good luck!
The key to success is obviously driving traffic -- but not just any traffic, traffic from people who are looking to buy what you are selling. There are several aspects to online marketing that you can explore:
-- Search Engine Optimization (SEO)
-- Search Engine Marketing (SEM)
-- Banner advertising
-- Email marketing
-- Viral marketing
-- Affiliate marketing
-- Cause-based marketing
-- Ebay
Here are some examples of how each of these might work for you.
** Search Engine Optimization:
This is the cheapest (i.e. free) way to drive traffic. It's all about making sure that your web site gets crawled and catalogued by the big search engines, namely Yahoo! and Google. Then, when someone searches for "camping supplies" or "tents" your site will appear at or near the top of the list in the "natural" search results (the results that appear in the left-hand column). A big part of your success with SEO is not only the information people can see, but also the information that they cannot see â information that is embedded in the âmeta-tagsâ (i.e. information about your site) which is part of the html used to build and display your pages.
** Search Engine Marketing
This is where Yahoo! and Google make their money. Itâs all about bidding for âkey wordsâ (i.e. search terms like âcamping suppliesâ and âtentsâ) so that when someone searches on those phrases, your site will appear at or near the top of the list of âsponsoredâ search results (the results that appear in the right-hand column). The way this works for both Yahoo! and Google is that you pay each time your ad is clicked. What you pay is determined by your bidding and the bidding behavior of competitors. If youâre just getting started, hereâs where to go and a couple smart strategies.
http://searchmarketing.yahoo.com/
http://www.google.com/intl/en/ads/
1) You might not want to buy the word âtentâ â thatâs very broad, lots of people might be bidding on it, and youâll get a lot of unqualified clicks (i.e. people not looking to buy anything, but instead researching this, that, or the other thing about tents). Instead, consider buying âColeman 6-man tentâ or whatever product is appropriate. The point is that if someone knows enough to search on âColeman 6-man tent,â then they are more likely to be intent on purchasingâ¦chances are they are looking for the best deal or want to compare with other similar products. These are good leads and because the term is more specific, itâs probably searched less and cheaper to buy when bidding.
2) Make sure youâve created an Excel model that shows you if you get x number of clicks per day, that will cost X dollars. Of those clicks, y people will buy and youâll earn Y dollars. After subtracting your cost of goods sold, youâll be left with X profit. If the return on investment (i.e. ROI) isnât positive, adjust your keyword bidding. Likewise, make sure you have the budget to invest. This is a high stakes, high returns channel.
** Banner Advertising
These are the graphical ads you see all over the Internet. Probably not a good place for you to spend money unless youâre trying to build your brand. These display ads are more expensive and may not drive the type of traffic to your site that youâre looking for now unless youâre able to narrowly target the sites on which you advertise and have the resources to create attractive looking ads.
** Email Marketing
Content on your site or a regular newsletter is a good way of building a subscriber base that you can contact later regarding special offers or sales. You can also purchase email lists and there are many vendors who can help you manage this type of program. Again, forecast your ROI to determine if purchasing a list is a good investmentâ¦. X people receive the email, Y people open it, Z people click to your site, and P people purchase.
** Viral Marketing
Looks like you have some experience with that here â you promoted your site and got people talking and thinking about it. Good job. Consider doing the same sort of thing on camping blogs, message boards, or with other influencers who might be able to help you spread the word. Your suppliers might be able to help you here â obviously they have an interest in seeing you sell more goods.
** Affiliate Marketing
You may investigate whether there are affiliate marketers who can help you. These are typically a network of sites that drive traffic to your site and get paid a bounty either for clicks to your site, or sales generated from traffic they drove for you.
** Cause-based Marketing
Is there a cause that you might align yourself with such as a local wetland restoration project or environmental conservation group? Chances are that you have some mutually aligned interests in the great outdoors. You might be able to tap into their membership base, and they might appreciate the benefit you can offer their members for discounts. Itâs a match made in heaven. (And, they could also help supply interesting and timely content for your newsletter. They have a special project, you have a sale on related goods to help them. Nice, huh?)
** Ebay
Books have been written about selling on eBay. This may be the only sales / advertising channel you need. You can get started for free, test and learn, and then explore becoming a âpower seller.â
The great thing about the Internet is that itâs constantly evolving, so there are probably many more avenues to explore and variations on the things outlined here. This probably raises more questions for you, too, but hopefully it will help you get started thinking creatively about the exciting options you have to build your business. Good luck!
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Title Post: Where can I find the best camping equipment?
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